What is Search Engine Optimisation?
If you want your website to be successful, you need to become a natural in SEO. While it may sound difficult at first, you can get the hang of it in no time. Many people are put off by the fact that Google updates their algorithm each year, and think it is difficult to keep up with. However, this information will help you survive algorithm changes, boost your website ranking, and keep your ranking higher longer.
Search Engine Optimisation is a way of setting up your website for search engines to index and categorise your website. It is also used to help readers navigate your website, and become regulars in reading your content or buying your products. SEO consists of many factors, including your website’s keywords, your blog’s keywords, long-tail keywords, links to authority websites, your rabbit hole, and even your content itself.
Types of SEO
There are main types of search engine optimisation, on-page and off-page. On-page SEO can be easily viewed by your readers or customers. Off-page SEO is usually only visible to people knowledgeable about websites, you, and search engine crawlers. Simply put, SEO can take the form of many website components, but each aspect is just as important as all of the others.
By setting up your website’s SEO correctly before you launch, you can save yourself a lot of time and effort in content creation. Local SEO strategies are also very important localised businesses.
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On Page SEO
On page SEO is easily viewed by your reader, but they typically do not relate it directly to the running of your business. Instead, they see it as you providing a great service, or great products.
The first thing you will need to do is research keywords and long-tail keywords in your niche. Choose keywords that provide a high search yield, but a low number of results. This ensures that you are grabbing up the traffic your competitors are ignoring.
When composing your content, make sure to place your keywords properly. Use your main keyword once in the title, once in the last sentence of the first paragraph, and once in the last paragraph of the content. You can use it in subheadings in a natural way, and throughout the article. Just make sure not to overuse it, or you will be penalised.
Long-tail keywords should be scattered naturally throughout your content. Again, overuse will be punished, so find the right ratio for your content’s length.
Linking to authority sites is important to your website’s reputation. However, you must first check the ranking of the website, and make sure to use it as in-text linking in an appropriate location.
Your rabbit hole is important to drawing readers through your website. By providing a recommended reading section, with three links to previous articles or blog posts, you will increase your traffic and draw readers in further.
Make sure to provide your readers with information rich content that answers the important questions they came for.
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Off Page SEO
Off page SEO is important to your website’s overall performance in the search engines. Filling in your keywords, tags, and meta description can boost your website’s rankings dramatically. This allows crawlers to properly index your website, and the individual parts of it, and place it in locations that allow your target audience to find you.
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